Carl's Jr. to become first major fast food chain to launch cannabidiol-infused burger
On Saturday Carl's will make history and become the first fast food chain to sell CBD infused foods.
In honor of 420, Carl's Jr. will release their new CBD-infused burger dubbed “Rocky Mountain High”: CheeseBurger Delight, ”making it the first fast food chain in the country to sell cannabidiol-infused foods.
The CBD hamburger promotion only lasts one day at one Carl's Jr. location in Denver, Colorado. Each burger will cost $ 4,20.
The only serving of the burger containing the wildly popular cannabinoid will be its Santa Fe sauce, sourced from the CBD oil provided by BlueBird Botanicals, a Colorado hemp company.
If the burger's sales performance impresses Carl's Jr. executives, they can begin offering CheeseBurger Delight year-round in other states where herbs are legal.
“If you had asked me (about CBD burgers) when I was at Burger King in the mid-2000s, I would have been like, no way,” said Patty Trevino, VP of Marketing at Carl Jr. at Business Insider. “But today, it's a huge trend among consumers. "
In recent weeks, other large chain store chains have joined in the CBD craze. CVS, Walgreens and Rite Aid pharmacies now sell CBD topicals and other infused wellness products.
The legality of the CBD at the federal level is still in a gray area. Although its most common plant source, hemp, was effectively legalized nationwide late last year, the US FDA is investigating whether this compound should be treated as a drug. subject to regulation. Last week, the administration issued warnings against three companies for making unsubstantiated health claims for their CBD products.
Carl's Jr. has not made any health claims but they do say the burger will be delicious.
