Increased sales of marijuana strains promoted by a star
At a time when most strains are named with arbitrary names, such asMaui Wowie"And"Pineapple ExpressNew smokers are promoting the marijuana of their favorite celebrities. Artists like Snoop Dogg have lent their name to marijuana strains, edibles and even cannabis-infused baths ... Customers are willing to pay more, for a product promulgated by an athlete's name, a movie star or other personalities. At least, that's what an analysis of the Marijuana Business Daily.
Sales up 24%
Some of these consumers might believe that a strain with the name of his favorite star is of a higher quality than the Golden Goat or Green Crack, and no matter if that's the case ... At least that's what the report Marijuana Business Daily, who used the Leafly website as a marketing comparison tool. Their analysis reveals that strains promulgated by celebrities, experience an increase in 24% sales on average, generating 5 $ at 10 $ more for 3.5 gr (1 / 8 of ounce) marijuana.
The variation in price increases between these brands can, in part, be explained by the way in which each is positioned in the market.
Whoopi and Maya, a collaboration between Whoopi Goldberg and the food manufacturer Maya Elisabeth, aims to put an end to the pain of menstruation by the healing power of smoking.
The Oscar-winning actress has embarked on the product creation that alleviate the suffering of women without letting them tap their couch ... The brand includes food, tinctures, topicals, and a bath infused with cannabidiol (CBD).
Le Doggfather launched one of the most beautiful marijuana product lines that we have never seen in 2015. In addition, designed by the magicians of the brand Pentagram, the Leafs by Snoop range includes concentrates, edibles. Nearly eight strains of marijuana hand-picked by Snoop ...
The packaging exudes a cool and relaxed atmosphere that suits the trip Snoop's West Coast.
Who would have thought that the little Hannah Montana would grow up so fast to sell rolling paper? But that's what Miley Cyrus did on her tour Bangerz in 2014. Its 24 carats gold packaging made a a lot of noise.
According to the manufacturer, Shine, the rolling paper is only usable for a "legal grass", "only legal smoking herbs"
Willie Nelson wants marijuana lovers "to engage with confidence" as he would. "indulge with confidence"Is the slogan of its new marijuana brand, the Willie's Reserve.
The country music star wrote a song called "Roll Me Up and Smoke Me When I Die". The star is also known for traveling the United States in promulgating marijuana. Where all his concerts have been from Washington to Colorado, the weed is now fully legal.
Singer-songwriter Melissa Etheridge has launched a line of marijuana-infused wines in 2015.
Etheridge is a breast cancer survivor. She credits cannabis that was more than useful in her chemotherapy. On the other hand its wine has strong smells of "herbs" and without the taste of them. According to the product's promotion, its wine offers a "complete relaxation of the body".
Wiz Khalifa, who has been known for smoking a joint while walking on the red carpet. In 2016, he creates his own strain called Khalifa Kush.
The rapper appointed to Grammy is also a spokesperson for RAW, a leading manufacturer of rolling papers.
Tommy Chong, who is perhaps the most original "stoner" celebrity. Actually the comedian made his debut only very recently in 2016. By creating one's own brand of marijuana, the Chong's Choice.
The actor developed his empire through six states, a high done considering the complicated regulation of each one. Nevertheless, his company was the premiere in the industry to reach multiple territories and cross America.
A market of the future
Range Chong's Choice, Leafs by Snoop and the Willie's Reserve are not the only herbs supported by celebrities. Currently, they are available for purchase in Colorado, Oregon and Washington State. And each demonstrates that their success depends on the approval of a celebrity.
At first glance, it seems that the trend of celebrity brand cannabis could become a much larger market in the future.