Legalization in California, consumer opinion on the legal cannabis market
In this very liberal state of the United States, 84% of Californian consumers are satisfied with the new legal cannabis market. And 90% consider their use of the plant to be self-medication. Despite legalization in California, 18% of consumers continue to buy on the black market, mainly due to price differences and age restrictions…
What Californians think about legalization
California approved full legalization of cannabis in a referendum held in November 2016. And a year later, California opens up the legal cannabis market across the country.
8 months after the market opens, Eaze, provides a market research on the country's cannabis users. The survey was conducted among 1,750 consumers between 6 and 12 in July of this year (2018).
One of the most interesting data to note is that despite legalization, 18% of consumers continue to buy their cannabis on the illegal market. For the most part (84%), due to price differences arising from taxes on the legal market - For others (17%), due to age restrictions on the sale of +21 years.
The main problem for consumers in the legal cannabis market is therefore the relatively high price of cannabis, resulting from the 34 tax% on cannabis products.
However, a quarter of those who buy on the black market will join the legal market, if the prices fall by 5%. On the other hand, the 5% increase can move a third of buyers from the legal market to the illegal market ...
Other consumer complaints concern excessively heavy taxes (47%). As well as excessively high taxes on derivative products (32%). In addition, federal law prohibits payment by credit card - but some banks allow it, up to a 36 tax%...
Californians promote self-medication
Another interesting fact is that 90% of consumers indicate that their cannabis use is linked to some form ofself-medication. Generally, 84% of cannabis users in California indicated that they were happy with the new legal cannabis market.
According to California law -People over the age of 21 are allowed to own up to 28 grams of cannabis and grow up 6 cannabis plants in their house.