Carl's Jr. will become the first large fast food chain to launch a cannabidiol-infused burger
On Saturday, Carl's will go down in history and become the first fast-food chain to sell CBD-infused food.
In honor of 420, Carl's Jr. will release its new CBD-impregnated burger, nicknamed "Rocky Mountain High": CheeseBurger Delight ", making it the first fast food chain in the country to sell cannabidiol-infused foods.
The CBD burgers promotion lasts only one day in one Carl's Jr. establishment in Denver, Colorado. Each hamburger will cost 4,20 $.
The only portion of the hamburger containing the wildly popular cannabinoid will be its Santa Fe sauce, sourced from the CBD oil provided by BlueBird Botanicals, a Colorado hemp company.
If burger sales performance impresses Carl's Jr. executives, they can start offering CheeseBurger Delight year round in other states where herbs are legal.
"If you had asked me questions (about CBD burgers) when I was at Burger King in the middle of the 2000 years, I would have been like, no question," said Patty Trevino, Carl's vice president of marketing. Jr. to Business Insider. "But today is a huge trend among consumers. "
In recent weeks, other large chain store chains have embraced the CBD craze. CVS, Walgreens and Rite Aid pharmacies are now selling CBD topical products and other infused wellness products.
The legality of the CBD at the federal level is still in a gray area. Although its most common plant source, hemp, was actually legalized nationally late last year, the US FDA is investigating whether this compound should be treated as a drug subject to regulation. Last week, the administration issued warnings against three companies for making unsubstantiated health claims for their CBD products.
Carl's Jr. made no health claims but said the burger will be delicious.