How cannabis entered the cosmetics industry, and especially thanks to CBD
Hemp for health is nothing new, but the extent to which the cosmetics industry has embraced cannabis, and in particular CBD, represents a sea change in consumer and industry attitudes. From anti-aging cream to mascara; CBD cosmetics are entering everyday life with frenzy. Is this a good or bad thing?
Hemp in fashion
CBD is literally everywhere right now, in coffee shops and drugstores, and in food. The speed at which industries the alcohol et tobacco moving towards cannabis can be astounding and disconcerting. But the truth is, the CBD-infused frenzy was well underway long before it was accepted by the 2018 Farm Bill (US hemp license).
And one of the first industries to adopt CBD as a stopgap aid or as a very effective marketing tool - or, maybe, both - was the cosmetics industry.
Premier is an Israeli company that manufactures cosmetics. At the center of the brand's activity, the Dead Sea. The idea that cosmetics made from "minerals" from the ancient salt lake are somehow an anti-aging or preservative for the skin.
But in case the lure of the Dead Sea isn't enough for consumers, the company recently announced an addition to this line of products: cannabis. This year, the company plans to add CBD to its product line. Prime Dead Sea.
Premier will market and sell CBD infused cream, ointment and oil in Canada and also in Europe, where CBD derived from hemp is legal. In other words, the CBD has nothing to do with the Dead Sea, but everything to do with the current cultural moment.
The mascara infused with CBD
Company Milk Makeup produces a mascara infused with CBD oil, Milk Makeup's Kush mascara ...
The company decided to use CBD instead of beeswax, a common makeup ingredient. Many traditional mascara formulas contain beeswax as a binder component.
However, Milk Makeup wanted their mascara to be vegan. According to the company, the use of CBD oil in the Milk Makeup mascara formula results in a creamy texture; the result is a gentle application to the user's eyelashes ...
CBD in the cosmetics industry
Beauty products announcing their content of hemp oil or hemp seeds are on sale at Sephora et Walmart. In Kiehl's, a subsidiary of L'Oréal, you can find 'cannabis sativa seed oil concentrate' for your skin.
Certainly, CBD reduces skin redness and relieves the skin. But, hemp was a health commodity long before it was a commodity ready for Wall Street traders ...
The frenzy of the CBD
Is The CBD Frenzy In The Cosmetics Industry A Good Thing Or A Bad Thing? A journalist from Glamour states that she does not perceive any notable differences between cosmetics infused with CBD and "traditional" cosmetics ...
The truth is, at this point, CBD is also a victim of its own success - this cannabinoid is over-mortgaged. We do not yet fully understand its market value for CBD; as a health aid in cosmetics ...
What is the CBD content of hemp oil? Not a lot, probably. How much CBD do you need to see a difference in your hair, skin, nails? What about the cannabis industry in general? … What will be the consequences of focusing on CBD derived from hemp; rather than CBD derived from cannabis?
CBD is a seller, including in cosmetics ... But it is mostly found on the shelves to attract the attention of consumers ...