Monogram Jay-Z's Campaign to Counter Prohibition
A provocative campaign by famous rapper Jay Z shows the absurdity of cannabis illegality, exposes shocking cases of cannabis users being sued for no serious reason, and calls for an end. For comparison in one of the posters, he wonders how it is possible that sex with farm animals is legal when self-consumption of cannabis is not.
Righting the injustices of the war on drugs
Steve Allen, CEO of Monogram, said “Part of the company's responsibility is to right the injustices of the war on drugs. He said, “In the coming months, we will launch a program of social capital enterprises that will give black entrepreneurs and other minorities an equal chance to participate in the legal cannabis industry, while identifying and funding them. cannabis business owners who create value for their communities and bring diversity to the industry. "
The campaign was launched last week in parallel in major U.S. cities including Los Angeles, San Francisco, New York, Chicago, Washington DC and Miami, and is expected to reach more cities in the coming weeks.
Cannabis is still illegal in countries where sex with farm animals is also illegal ”, the new awareness campaign reads“ monograms Jay-Z cannabis rapper (monogram), pointing to the absurd hypocrisy of US federal cannabis laws.
Laws, as we know, are an important part of what allows the existence of human society. They mark "good" order and morality, but in many cases they are outdated, void of content, and even racist and immoral at all.
This is exactly the point made by Monogram's new campaign, and it does so using black and white images of cannabis smokers, with crisp and provocative white text, highlighting the distinct hypocrisy and absurdity of the US drug policy
The campaign includes 8 digital advertisements and billboards, with photos of people who have faced various situations related to cannabis and its legality, as well as text indicating things legal in countries where cannabis is still illegal. - texting while driving to your cousin's wedding, and having sex with farm animals and even cannibalism.
“The fact that cannabis laws have evolved dramatically in recent years and that marijuana is legal for medical purposes in 35 states in the United States and for recreational use in 16 states does not mean that the problem has become equal,” said Jay-Z at the campaign launch.
According to the famous artist, the first rapper incidentally crowned by Forbes magazine as "worth" a billion dollars (in 2019), the laws on cannabis are outdated, cruel and disproportionately punitive compared to the rest of the laws. We still don't have proper regulations against texting while driving in Missouri, but staying home and smoking weed will put you in jail.
“I created this campaign to amplify the voices of those who have been punished for the same thing venture capitalists are now thriving in the emerging legal cannabis market. It is too often forgotten that these are real people, whose daily and future laws have been influenced by this outdated legislation. "People like Brian Ron, who can't pursue a career in sales due to a 2003 cannabis conviction."
The campaign was launched last week in parallel in major U.S. cities including Los Angeles, San Francisco, New York, Chicago, Washington DC and Miami, and is expected to reach more cities in the coming weeks.
