America's booming cannabis industry seen as fertile ground for union expansion
As cannabis legalization spreads across the United States, workers in this burgeoning new industry are pushing to unionize, seeking to ensure the sector offers well-paying union jobs with lifelong benefits. of its supply chain.
In 2020, the cannabis industry generated between $17,5 billion and $21,3 billion in revenue, providing between 240000 and 321000 full-time jobs, and is expected to reach $41 billion by 2026. Nineteen states Americans have legalized the recreational use of cannabis by adults, with Rhode Island doing so most recently in May, and 38 states have legalized medicinal use.
The Cannabis Data Company New Frontier Data released its first report on home cultivation of cannabis in the United States, and the numbers are intriguing to say the least. The report appears to be the first large-scale study of the cannabis home cultivation landscape in the United States, with a sample of nearly 6 cannabis users and non-consumers.
According to the report, home cannabis growers are expected to produce 450 tons of flower this year, to put that into perspective, the state of Colorado produces just under 635 tons per year for its legal commercial market, which means that all US home growers produce almost 8 times more than Colorado. This figure is expected to increase to 6800 tonnes by 2030.
The report also estimates that cannabis home growers make up 6% of the cannabis community, or more than 3 million people. This projection is equivalent to about 1% of the total US population.
How much and how often do home growers produce?
Unsurprisingly, the report finds that one of the main obstacles to home cultivation is legality, and that states where cannabis is used by adults have more home growers than states with no legal market or with a market. medical only.
Adding to this argument, another statistic showed that out of all the home growers surveyed, most (84%) have only grown in the past two years, showing that many people have only started growing. cultivate only after the recent legalization of their state. Both of these findings suggest that the more states legalize, the more people begin to farm at home.
To give an idea of the amount and frequency of cultivation, most home growers (73%) harvest 1-3 times a year, and for each of these harvests, 63% are under 2 pounds, and 40 % are less than 1 pound.
To put that into perspective, one pound is about 454 grams, which means the average one gram a day smoker can smoke just under a pound a year, and use the rest for concentrates or edibles, or give it away. This helps explain how such a small portion of the cannabis community (6% according to the report) cultivates such a large amount of weed.
Some encouraging information for those looking to get started in home cultivation: most home growers (65%) spend less than five hours a week growing. Plus, half of them spend less than $500 to set up their home grow, which we also approve of. Nearly 60% of growers say they spend less than $200 per harvest on seeds, supplies, utilities and more, showing just how inexpensive home growing is.
Behaviors and Demographics of Home Growers
Surprisingly, the report also revealed that 60% of people only grow indoors, while only 45% grow outdoors. Outdoors are less expensive and often considered easier to grow, requiring less setup costs, so this information indicates that most home growers don't have the space to grow outdoors, which they want. more than one harvest per year, or more control over the growing process.
The report estimates that home growers currently spend $2,7 billion on home growing equipment, and predicts that figure will rise to $3,7 billion by 2030, indicating huge revenue potential on the market. cultivation equipment market.
Another interesting tidbit is that home growers are mostly people with families. Of those surveyed, more than half (51%) are married and around two-thirds (65%) have children, dispelling the idea of a lone farmer living off-grid in the middle of the woods.
Home growers are evenly distributed across the income spectrum: almost half (45%) earn less than $50000 per year, while 25% earn more than $100 per year, implying that people don't always cultivate their own land because it's cheaper.
According to the report, the top five reasons why people grow their own plants are the following :
- “I make it a hobby”.
- " It is less expensive ".
- " It is more convenient "
- I don't have to worry about contamination or pesticides”.
- “I can grow higher quality cannabis than I could get anywhere else.”
Key findings of the report include:
- It is estimated that home growers across the United States will produce 11 million pounds of dried flowers in 2022, more than 13 times the legal flower market in Colorado, and will grow to over 15 million pounds by 2030.
- Three million (6%) cannabis consumers grow their own flower in the United States and are expected to grow to nearly 4,1 million by 2030.
- With 65% of home growers married or in a relationship, and 46% having children under the age of 18, it is worth emphasizing the messages that cannabis can be grown safely and responsibly at home so that the sector strives to develop.
- With more than half of home growers earning more than $50000 a year and a quarter earning more than $100000, high-end suppliers will find opportunities to serve the more affluent growers.
- Cannabis consumers who grow at home are much more likely to have "green thumbs" (71% have outdoor edible gardens) and 53% source their supplies from a local hardware or garden store, suggesting new opportunities for traditional suppliers.