JAY-Z enters the legal market of weed


Shawn Carter aka "JAY-Z" enters into a long-term partnership by partnering with Cannabis Caliva

The vibration must still be in his veins. Tuesday, it was announced that JAY-Z is back in the game, but this time not in rap, he will occupy the position of chief strategist of Caliva brand and will aim to shape the creative direction and increase the awareness efforts of society. Apart from marketing the brand, JAY-Z wants to increase the "representation and participation" of those with criminal records who are not allowed to participate in this growing industry.

according to a statementShawn Corey Carter spent "a lot of time probing the market to find a like-minded collaborator in the world of cannabis" before choosing Caliva as lead partner.

Result for image search for "Per Caliva, Jigga"

All I do, I want to do it right and at the highest level. With all the potential of the cannabis industry, Caliva's expertise and ethics make it the best partner for this company. We want to create something extraordinary, have fun in the process, do good and bring people along the way.

said Jigga in his statement

Caliva currently operates a farm and two stores in Northern California. The company focuses on community action by providing stable jobs to those affected by the wage gap in the San Francisco area.

"The fact that Jay-Z is looking for a partner is a source of humility for the rapper and it confirms our mission: to be the most trusted name for cannabis," said Chief Executive Officer Dennis O'Malley. "To find that we were perfectly aligned with our values ​​and our philosophy was just a basic work. We believe this partnership is unprecedented in this business and we could not be happier working with him and having him as the brand's chief strategist. Look for great things to come! "

"For Jay-Z, looking for Caliva as a partner is humbling and confirms our mission to be the most trusted name for cannabis," O'Malley told Rolling Stone. "To find that we were in perfect harmony with our values ​​and our philosophy was just a boost. We believe this partnership is second to none in this area and we could not be happier working with him and having him as the brand's chief strategist. "

Read also
Dr.Dre the new brand from Canopy Growth

JAY-Z is not the only celebrity, among other stars who have joined the cannabis industry to create their own brands, include:

And well again: Freddie Gibbs, Juicy Jay, The Game and Ghostface Killah. and System of a Down, bassist Shavo Odadjian. Dr. Greenthumb, a hemp enthusiast, opened a clinic last year in Sylmar, California, while Kiss' Gene Simmons, while a longtime advocate of sobriety, was recently named brand ambassador for the company. Invictus Canadian cannabis. he changed his mind about the plant.

This new venture adds to the latest legal victories of JAY-Z. Last Thursday, The Blast announced that JAY-Z had reached an agreement with Raynard Herbert, who claimed to be entitled to royalties from the album Reasonable Doubt and both agreed to close the case.

Read also
Canadian company Aurora to export cannabis to Italy

JAY-Z, who went from being a neighborhood drug dealer to being the first billionaire of hip-hop, will finally be documented. In an exclusive report to Entertainment Weekly, Michael Eric Dyson revealed that he will write JAY-Z's trip in a book titled, Jay-Z: the book is currently available for pre-order and will go on sale November 26.

Tags : BusinessCelebrity