UFC signs multi-million dollar partnership with Aurora Cannabis
UFC officially partners with Aurora Cannabis as part of a multi-year, multi-million dollar agreement to help continue research on the benefits of cannabidiol (CBD) for health. Terry Booth, Chief Executive Officer of Aurora, recently released the following statement to news :
Aurora Cannabis and UFC® Join Forces to Advance Research, Education and Development of CBD Products
Terry Booth, CEO of Aurora, added, "This global partnership focuses on the health and well-being of talented and highly skilled UFC athletes." The Aurora-UFC Research Collaboration creates a platform for worldwide to launch targeted education and awareness campaigns, as well as many opportunities to accelerate our global CBD activities. "
TheWorld Anti-Doping Agency (AMA) removed the CBD from its list of banned substances last year. Research on its health benefits will continue at the UFC Performance Institute in Las Vegas. The research focuses on pain management, inflammation, recovery and mental health.
The UFC has more than 300 millions of fans worldwide, with programming broadcast in more than 170 countries and territories, in 40 different languages, to more than one billion homes equipped with television. The UFC Performance Institute, the world's first center for research, innovation and multidisciplinary training in mixed martial arts, has opened in Las Vegas in 2017 and has served more than 400 athletes in the last two years. The facility is a world leader in sports performance research and provides athletes with services support and education for health, well-being, nutrition and injury prevention.
The UFC sports performance team and participating athletes will collaborate on research led by Dr. Jason Dyck, a professor at the University of Alberta and a specialist in molecular medicine. He is also an independent director of Aurora Cannabis's Board of Directors, where he oversees the company's scientific efforts.
"From the day we opened the Performance Institute, our primary goal was to provide UFC athletes with the best possible training, nutrition and recovery services," said the UFC President. , Dana White. "This partnership with Aurora is an extension of this goal and we look forward to working together to find new ways to improve the health and safety of athletes competing in the UFC."