According to a new survey from Dalhousie University, the desire of Canadian consumers is to consider the presence of cannabis for recreational purposes in food or beverages
This complementary study comes directly from Dr. Sylvain Charlebois: professor in food distribution and food policy and compares the public opinion with regard to food and edible products, 2017 in period of "pre-legalization" until today "post-authentication".
Has public opinion changed since legalization?
We were quite surprised to find that Canadians seem more concerned and less certain about legalization in general. According to the latest survey on consumer sentiment and buying habits, Canadians are already satisfied with the unlimited possibilities of legal cannabis but still come back to nature. The survey results show that the public is concerned about the imminence of legal edible products and continue to use black market methods to obtain cannabis in bloom.
The purpose of the survey is to better understand how Canadians view recreational cannabis as a food ingredient and to answer several questions about the effects of legalization.
For more reading comfort, we have summarized the results of the survey in ascending order of priority.
Main reason for cannabis use
One of the key findings of the study is that, while most Canadians are still in favor of legalization, dropped by 68,6% 2017 alone at 50,1%.
- 46% Use cannabis for its therapeutic qualities
- 32% Consume for its psychoactive effects (Leisure - Recreational)
- 10% use cannabis for social well-being with friends
- 7% Use cannabis as part of a healthy lifestyle, mainly with CBD
- 4% Use Cannabis for Spiritual Purposes
Can recreational cannabis be considered a food ingredient?
- Majority of Canadians still support the legalization of cannabis for recreational purposes
- Support has decreased since 2017, before cannabis was legalized.
- Uncertainty about legalization has increased.
- Nearly 37% of Canadians consider themselves regular consumers.
- Of these, 35% consume cannabis daily, or 13% of the general population.
- Among cannabis users, more than 60% (22% of the general population) tried edible cannabis products.
- No measured change in stigma associated with cannabis use from pre-legalization to post-legalization
- Concern for children's access to cannabis remains high at 60%, which is consistent with 2017 levels.
- More Canadians view cannabis as a healthy ingredient
- More than 60% of respondents believe that food-grade cannabis represents an increased risk for children, and 23% is uncertain.
- 60% of respondents are concerned about excessive consumption of cannabis for food use.
Which cannabinoids are potentially analgesic?
Only 35,8% know the biochemical properties associated with CBD
Other key observations
- Canadians are concerned about children and young adults with access to edible food
- Although the study only concerns Canadians a little less about animals, it does not matter whether or not there are animals in the household.
- The stigma surrounding cannabis seems low, although the majority of Canadians are unsure if they want their colleagues to know they are using cannabis.
- Most Canadians want distributors to stay away from residential neighborhoods
- Canadians want more information on swallowing, legislation making it difficult to use in the form of a joint in public
Given their legislation with many smoking bans, Canadians are more likely to swallow
Health Canada has made cannabis boring?
According to the survey, the stigma around the plant is still very real. The results show that 18,8% of participants said they were afraid of being seen buying legal cannabis and 26,2% said they would not want their colleagues to know they are using recreational cannabis.
"The stigma of cannabis itself has not really changed," says Prof. Charlebois. "If you're thinking of legalizing edible products in October of this year, industry and government still face a hesitant market, but also consumers who are still a little bit of cannabinoid illiterates. "The first thing Health Canada should consider is to put in place a more aggressive education program so that people know more about edible products and cannabis in general."
Charlebois points out that the scarcity of quality cannabis, the high prices and the slow introduction of physical facilities have a negative impact on Canadians' feelings about legal cannabis. It is feared that strict regulations on the manufacture and packaging of legal edible products will push consumers to the black market.
The survey polled 1 051 people over four days at an estimated margin of error at 3,1%, 19 times on 20.
Download the official document You can consult it by clicking here.