Canadian consumers want to consider recreational cannabis in food or drink, says new Dalhousie University survey
This additional study comes directly from Dr. Sylvain Charlebois: full professor in food distribution and agri-food policy and compares public opinion vis-à-vis food and edible products, from 2017 to the period of »pre-legalization " until today "post-authentication ».
Has public opinion changed since legalization
We were quite surprised to find that Canadians seem more concerned and less certain about legalization in general. According to this latest survey on consumers' feelings and buying habits, Canadians are already satisfied with the limitless possibilities of legal cannabis but are still coming back natural. The results of the survey show that people are concerned about the imminence of legal edible products and continue to use black market methods to obtain cannabis in flower.
The purpose of the survey is to better understand how Canadians perceive recreational cannabis as a food ingredient and to answer several questions about the effects of legalization.
For more reading comfort, we have summarized the results of the survey in ascending order of priority.
Main reason for cannabis use
One of the main findings of the study is that, although most Canadians still support legalization, support dropped by 68,6% 2017 at 50,1%.
- 46% Use cannabis for its therapeutic qualities
- 32% Consume for its psychoactive effects (Leisure - Recreational)
- 10% use cannabis for social well-being with friends
- 7% Use cannabis as part of a healthy lifestyle, mainly with CBD
- 4% Use Cannabis for Spiritual Purposes
Can recreational cannabis be considered a food ingredient?
- Majority of Canadians still support the legalization of cannabis for recreational purposes
- Support has declined since 2017, before cannabis was legalized.
- Uncertainty about legalization has increased.
- Nearly 37% of Canadians consider themselves regular consumers.
- Of these, 35% consume cannabis daily, or 13% of the general population.
- Among cannabis users, more than 60% (22% of the general population) tried edible cannabis products.
- No measured change in stigma associated with cannabis use from pre-legalization to post-legalization
- The concern for children's access to cannabis remains high at 60%, which corresponds to 2017 levels.
- More Canadians view cannabis as a healthy ingredient
- More than 60% of respondents believe that food-grade cannabis represents an increased risk for children, and 23% is uncertain.
- 60% of respondents are concerned about excessive consumption of cannabis for food use.
Which cannabinoids are potentially analgesic?
Only 35,8% know the biochemical properties associated with CBD
Other key observations
- Canadians are concerned about children and young adults with access to edible food
- Although the study only concerns Canadians a little less about animals, it does not matter whether or not there are animals in the household.
- The stigma around cannabis seems weak, although the majority of Canadians are unsure if they want their colleagues to know they are using cannabis.
- Most Canadians want distributors to stay away from residential neighborhoods
- Canadians want more information on ingestion as their legislation makes it difficult to use it as a seal in public
Given their legislation with many smoking bans, Canadians are more likely to swallow
Health Canada has made cannabis boring?
According to the survey, the stigma around the plant is still very real. The results show that 18,8% of participants said they feared being seen buying legal cannabis and 26,2% said that they would not want their colleagues to know that they are using recreational cannabis.
"The stigma of cannabis itself hasn't really changed," says Prof. Charlebois. "If you are thinking of legalizing edible products in October of this year, the industry and the government still face a hesitant market, but also consumers who are still somewhat illiterate in cannabinoids. "The first thing Health Canada should consider is putting in place a more aggressive education program, so that people know more about edibles and cannabis in general."
Charlebois points out that the shortage of quality cannabis, high prices and the slow circulation of physical facilities are having a negative impact on Canadians' feelings about legal cannabis. It is feared that strict regulations regarding the manufacture and packaging of legal edible products will push consumers into the black market.
The survey polled 1 people over four days has an estimated margin of error of 051%, 3,1 times out of 19.
Download the official document here