- 1. Canadian consumers want to consider the presence of recreational cannabis in food or beverages, new Dalhousie University survey finds
- 2. Has public opinion changed since legalization
Canadian consumers want to consider the presence of recreational cannabis in food or beverages, new Dalhousie University survey finds
This complementary study comes directly from Dr. Sylvain Charlebois: full professor in food distribution and agrifood policy and compares public opinion with regard to food and edible products, from 2017 to period of »pre-legalization " until today "post-authentication ».
Has public opinion changed since legalization
We were quite surprised to find that Canadians seem more concerned and less certain about legalization in general. According to this latest survey of consumer sentiment and buying habits, Canadians are already happy with the limitless possibilities of legal cannabis but are still going natural. The survey results show that people are concerned about the imminence of legal edibles and continue to use black market methods to procure cannabis in bloom.
The purpose of the survey is to better understand how Canadians perceive recreational cannabis as a food ingredient and to answer several questions about the effects of legalization.
For more reading comfort, we have summarized the results of the survey in ascending order of priority.
Main reason for using cannabis
One of the main findings of the study is that while most Canadians are still in favor of legalization, support dropped by 68,6% 2017 at 50,1%.
- 46% Use cannabis for its therapeutic qualities
- 32% Consume for its psychoactive effects (Leisure - Recreation)
- 10% use cannabis for social well-being with friends
- 7% Use cannabis as part of a healthy lifestyle, mostly with CBD
- 4% Use Cannabis for Spiritual Purposes
Can recreational cannabis be considered a food ingredient?
- Majority of Canadians still support the legalization of cannabis for recreational purposes
- Support has waned since 2017, before cannabis was legalized.
- Uncertainty over legalization has increased.
- Nearly 37% of Canadians consider themselves regular consumers.
- Of these, 35% consume cannabis daily, or 13% of the general population.
- Among cannabis users, more than 60% (22% of the general population) tried edible cannabis products.
- No measured change in stigma associated with cannabis use from pre-legalization to post-legalization
- Concern for children's access to cannabis remains high at 60%, which matches 2017 levels.
- More Canadians view cannabis as a healthy ingredient
- More than 60% of respondents believe that food-grade cannabis represents an increased risk for children, and 23% is uncertain.
- 60% of respondents are concerned about excessive consumption of cannabis for food use.
Which cannabinoids are potentially analgesic?
Only 35,8% know the biochemical properties associated with CBD
Other key observations
- Canadians are concerned about children and young adults with access to edible food
- Although the study only concerns Canadians a little less about animals, it does not matter whether or not there are animals in the household.
- The stigma surrounding cannabis appears low, although the majority of Canadians are uncertain if they want their colleagues to know they are using cannabis.
- Most Canadians want distributors to stay away from residential neighborhoods
- Canadians want more information on ingestion as their legislation makes it difficult to use as a joint in public
Given their legislation with many smoking bans, Canadians are more likely to swallow
Health Canada has made cannabis boring?
According to the survey, the stigma around the plant is still very real. The results show that 18,8% of participants said they feared being seen buying legal cannabis and 26,2% said they would not want their colleagues to know that they are using recreational cannabis.
“The stigma of cannabis itself hasn't really changed,” continues Prof. Charlebois. “If you think about legalizing edibles in October of this year, industry and government still face a hesitant market, but also consumers who are still somewhat illiterate about cannabinoids. "The first thing Health Canada should consider is putting in place a more aggressive education program, so that people know more about edibles and cannabis in general."
Charlebois points out that the shortage of quality cannabis, the high prices and the slow release of physical facilities are having a negative impact on Canadians' sentiment towards legal cannabis. There are fears that strict regulations on the manufacture and packaging of legal edibles will push consumers into the black market.
The survey polled 1 people over four days with an estimated margin of error of 051%, 3,1 times out of 19.